Meet the Team

Sheetal Aiyer
Chief of Staff
JD, Emory University School of Law
BA, University of Texas at Austin
Sheetal is a dynamic business executive and attorney with a diverse background and a passion for startups and emerging business growth. He has a broad skillset across operations, strategy, management, marketing, business development, and risk mitigation. He also has in-depth experience in transactions, corporate finance and contracting functions in addition to exceptional team leadership capabilities to drive core revenue growth.
He has proven excellence driving all aspects of a business as an entrepreneur, team leader, strategist, investor, and versatile executive. Some notable accomplishments include:
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As COO of Sixpoint Brewery in Brooklyn, Sheetal led the organization to 26% growth in both revenue and profitability from 2015 to 2017, which resulted in a successful exit for him and the founder when the brewery was acquired by a large family office in New York in November 2018.
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At Tough Mudder, Sheetal was originally hired as General Counsel to build the in-house legal team as the company went from $20M to $70M in revenue, and then successfully took on multiple executive roles focused on growing the top line, which ultimately helped the company eclipse $100M in revenue in 2015.
Sheetal currently runs his own management consulting firm, which focuses on strategy, management, operations and fundraising for emerging companies. He is a graduate of Emory University School of Law (J.D.) and the University of Texas at Austin (B.A. Government), and lives with his wife, son and two Italian greyhounds in Houston, Texas.